Last Updated: Nov 4, 2024
Public Rec Privacy Policy
Effective Date:November 4, 2024
ZSG Co. d/b/a/ Public Rec and its affiliates (“Public Rec,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our customers and online visitors. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our website available at https://www.publicrec.com/ (the “Site”).
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you access or use the Site or submit information to or through the Site, you consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy and accept the terms of our Terms & Conditions.
a. Personal Information
Public Rec collects personal information from you, which may include:
This information is collected and stored electronically when you purchase our products, register an account with us, subscribe to our newsletter, apply to become one of our wholesale vendors, engage with the Site’s chat functionality or otherwise contact us.
b. Information Collected Automatically
In addition, information about your computer hardware and software is automatically collected by Public Rec when you access or use the Site. This information may include:
We may also collect information regarding traffic patterns, the actions taken on our Site and your interaction with our Site and advertisements. This information is used by us for our business purposes, including but not limited to the operation and improvement of the Site, for technical troubleshooting, to maintain quality of the Site, to provide general statistics regarding use of the Site and targeted advertising purposes. We may also receive similar data from our business partners, including online advertising networks, and from social media platforms, such as Facebook, Instagram and YouTube, subject to your registration and privacy settings with such third-party social media platforms.
c. Cookies and Other Information Collection Tools
Cookies
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.
We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
We may also use third-party cookies, like Google Analytics and Google Tag Manager, for example, which sets cookies on the Site to help analyze how visitors use the Site. For more information on how Google uses information from sites or apps that use its services, please visit: www.google.com/policies/privacy/partners/. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose.
Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as pixels, to help improve your experience with the Site.
Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org...#####. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. You may manage your cookie preferences on the Site by clicking here. Our Site may also respond to Global Privacy Control (“GPC”) signals from your browser but not other types of “do not track” signals. You may have to accept our cookies when asked for your cookie preferences for these opt-outs to work.
Pixels
A pixel is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
We may utilize pixels both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use pixels on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising).
We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.
You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies, pixels, web server logs and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.
Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
We may use the information we collect for any of the following purposes:
We may disclose your information:
Public Rec does not share your personal information with third parties for those third parties’ direct marketing purposes.
Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites or online services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third-party websites or online services, and we are not responsible for the information practices of such third-party websites or online services.
Some aspects of the Site may allow you to interface with social media, such as Facebook, Instagram and YouTube. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.
You may decide to subscribe to one of our short code mobile message programs (the “Program”) to receive SMS/text messages from Public Rec. If you choose to opt-in and consent, such as by providing your telephone number to us and clicking submit online, we will collect information about your interactions with the SMS/text messages that we may send to you from time to time as part of the Program(s) in which you are enrolled.
By providing your telephone number and clicking submit online, you agree to this Privacy Policy, and authorize us to make or initiate sales calls, text messages and prerecorded voicemails to that phone number using an automated system. Your agreement is not a condition of purchasing any products, goods or services. Message & data rates may apply, and message frequency may vary.
You may choose to stop receiving our marketing emails and text messages by following the unsubscribe instructions included in such emails and text messages, updating your communications preferences in your membership account on the Site or contacting us at moc.cercilbup@ycavirp.
You may also manage the sharing of certain personal information with us when you connect with us through your social media account. Please refer to the privacy settings of your social media account to determine how you may adjust our permissions and manage the interactivity between the Site and your social media account.
You may change any of your personal information in your account by editing your profile within your account or by sending an email to us at moc.cercilbup@ycavirp.
Public Rec uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.
We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.
We do not knowingly collect or maintain personal information from any person under the age of 16. No parts of our Site are directed to or designed to attract anyone under the age of 16.
Under Nevada law, Public Rec does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us as set forth below.
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CPRA”) provides California residents with specific rights regarding their personal information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.
Consumer Rights
Right to Know
You have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:
You may also request that we disclose to you:
Right to Delete
You have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.
Right to Opt-Out of Sale or Sharing of Personal Information
You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. We do not sell your personal information for monetary consideration. However, we do use cookies and other tracking technologies (e.g., pixels) for targeted advertising purposes. The collection of data through certain tracking technologies for our targeting advertising purposes may be considered a “sale” and is considered “sharing” under the CPRA. To opt-out of having your information sold and shared with third-party website analytics and digital advertising service providers for this purpose, visit our “Do Not Sell or Share My Personal Information” web page. Our Site may also respond to GPC signals from your browser.
Right to Correct Inaccurate Personal Information
You have the right to request a business that maintains inaccurate personal information about you to correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right to Limit Use and Disclosure of Sensitive Personal Information
You have the right to direct a business that collects sensitive personal information about you to limit its use of your sensitive personal information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CPRA. Public Rec does not use or disclose sensitive personal information for any purpose other than those permitted under the CPRA.
No Discrimination
You have the right not to be discriminated against because you exercised any of your aforementioned rights.
How to Submit a Request
To exercise the rights described above, you must submit a verifiable request to us. You can do so by calling us at +1-855-255-5152, visiting https://privacy.publicrec.com/privacy-request or emailing us at moc.cercilbup@ycavirp.
To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors.
You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.
If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.
How We Collect, Use, Disclose, Sell and Share Personal Information
Public Rec has collected the following categories of personal information and used, disclosed, sold or shared such information in the twelve (12) months prior to the effective date of this Privacy Policy:
Public Rec does not collect sensitive personal information. However, if you tag us in photographs on social media, it may be possible to infer your racial or ethnic origin. Public Rec will only use and disclose such information as necessary to fulfill the purposes of collection or as permitted under the CPRA and we will not sell or share such information.
Each of the above categories are disclosed for a business or commercial purpose as described above in Section 3 (How Information is Used) to the third parties listed in Section 4 (Disclosure of Information).
The following categories of personal information were sold or shared in the twelve (12) months prior to the effective date of this Privacy Policy:
Such information is sold to or shared with our third-party website analytics and digital advertising service providers.
We share or sell such information to:
Public Rec collects the personal information described above from or through the following categories of sources:
Public Rec will retain the personal information described above for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
Financial Incentive
Public Rec offers various financial incentives, such as discounts for customers who sign up to receive our marketing emails (“Financial Incentives”). When you participate in a Financial Incentive, we collect personal information from you, such as your email address. You may opt-in to the Financial Incentive by opting into receiving our marketing emails and will be provided a discount to use on your first purchase with us. You may revoke your decision to opt-in to the Financial Incentive at any time by unsubscribing from our marketing emails following the instructions provided in our marketing emails, updating your communications preferences in your membership account on the Site or contacting us at moc.cercilbup@ycavirp.
In some cases, we may provide additional terms and conditions for a Financial Incentive, which we will present to you when you sign up. We value your personal information as the value of the offer or discount provided to you, and the value of your personal information is reasonably related to the value of the offer or discount presented to you.
Personal Information of Minors
Public Rec does not have actual knowledge that it sells or shares personal information about minors under the age of 16.
The categories of personal information we process about you is set forth in Section 1 (Information We Collect). The purposes for processing such personal information are set forth in Section 3 (How Information is Used). We disclose the personal information we process about you with the third parties set forth in Section 4 (Disclosure of Information).
If you are a Texas resident, you have the rights to:
You may exercise these rights by calling us at +1-855-255-5152, visiting https://privacy.publicrec.com/privacy-request or emailing us at moc.cercilbup@ycavirp.
The verifiable consumer request must:
We reserve the right to verify your identity in connection with any requests regarding personal information to help ensure that we provide the information we maintain to the individuals to whom it pertains and allow only those individuals to exercise rights with respect to that information. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
In the event we deny your request, you may appeal our denial by contacting us in the same manner by which you submitted your request.
We process your personal information for the purposes of targeted advertising, and under Texas law, our processing may qualify as a “sale”. We share your Internet activity, such as your operating system type, browser type, access times and dates, device type, browsing data, search queries, IP address, geographic location based on your IP address, demographic information (e.g., age, gender and interests), other technical information such as protocol status and substatus, bytes sent and received and server information and tracking technology data with our third-party website analytics and digital advertising service providers. To opt-out of such sharing of information with our third-party website analytics and digital advertising service providers, please visit our “Do Not Sell or Share My Personal Information” web page. Our Site may also respond to GPC signals from your browser. If you are an authorized agent making a request to opt-out on behalf of a consumer, we may require and request that you provide us with written permission signed by the consumer to verify that you are authorized to make such request.
With respect to “personal data” as defined by Regulation (EU) 2016/679 (“GDPR”), any national law of an EU member state adopted pursuant to the GDPR, the United Kingdom Data Protection Act of 2018, and the Switzerland Federal Act on Data Protection (collectively, “European Data Protection Laws”), we serve as the “controller”.
The categories of personal information we process about you is set forth in Section 1 (Information We Collect). The purposes for processing such personal information are set forth in Section 3 (How Information is Used). We disclose the personal information we process about you with the third parties set forth in Section 4 (Disclosure of Information).
Our legal bases for processing your personal data are as follows:
Personal data may be sent abroad and processed by companies located inside the European Union and the U.S., solely for the purposes set forth in Sections 3 (How Information is Used) and 4 (Disclosure of Information). In these cases, we transfer your personal data through the use of appropriate safeguards as required by European Data Protection Laws.
We will retain your information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
Under European Data Protection Laws, you have the following privacy rights, which you may exercise by calling us at +1-855-255-5152, visiting https://privacy.publicrec.com/privacy-request or by emailing us at moc.cercilbup@ycavirp:
If you have any questions regarding this Privacy Policy, please email us at moc.cercilbup@ycavirp.
Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.
This section provides additional information for people in the European Economic Area (EEA), United Kingdom (UK), or Switzerland (CH). The terms used in this section have the same meaning as in the General Data Protection Regulation, the UK Data Protection Act, and the Swiss Federal Act on Data Protection (collectively, “European Privacy Laws”). The term “personal information” as used in this notice has the same meaning as “personal data” in the European Privacy Laws.
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:Meta Ad Network, Global-E, Pepperjam, Google Ads, Tiktok Ads, Shopify Audiences, Retention.com. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
Cookie Name | Provider | Duration |
---|---|---|
__cf_bm | 30 Mins | |
bito | Shopify | 1 Year 30 Days |
bitoIsSecure | Shopify | 1 Year 30 Days |
GlobalE_Data | Shopify | 3 Days |
t-ip | Shopify | 5 Mins |
us_privacy | TrueVault | 30 Days |
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
Cookie Name | Provider | Duration |
---|---|---|
__pdst | 1 Year | |
_clck | 1 Year | |
_clsk | 1 Day | |
_fbp | Meta Ad Network | 2 Months 29 Days |
_ga | Google Analytics | 1 Year 1 Month 4 Days |
_gcl_au | Google Ads | 2 Months 29 Days |
_li_dcdm_c | LiveIntent | Session |
_shopify_s | Shopify | 30 Mins |
_shopify_y | Shopify | 23 Days |
_sp_id.fa94 | Tatari | 1 Year 1 Month 4 Days |
_sp_ses.fa94 | Tatari | 30 Mins |
CLID | 1 Year | |
fr | Meta Ad Network | 2 Months 29 Days |
GlobalE_CT_Data | Shopify | 1 Year 30 Days |
GlobalE_Data | Shopify | 3 Days |
GlobalE_Data | Shopify | 3 Days |
GlobalE_SupportThirdPartCookies | Global-E | Session |
lidid | Google Analytics, Shopify | 1 Year 1 Month 4 Days |
MR | 7 Days | |
pixel | Yotpo | 1 Year |
tatari-cookie-test | Tatari | 1 Year 1 Month 4 Days |
X-AB | Global-E | 1 Day |
We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.
Cookie Name | Provider | Duration |
---|---|---|
_fbp | Meta Ad Network | 2 Months 29 Days |
_gcl_au | Google Ads | 2 Months 29 Days |
pixel | Yotpo | 1 Year |
TapAd_3WAY_SYNCS | Google Analytics, Shopify | 1 Month 29 Days |
TapAd_DID | Google Analytics, Shopify | 1 Month 29 Days |
TapAd_TS | Google Analytics, Shopify | 1 Month 29 Days |
X-AB | Global-E | 1 Day |
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
Cookie Name | Provider | Duration |
---|---|---|
__kla_id | Klaviyo | 1 Year 1 Month 4 Days |
__qca | 1 Year 27 Days | |
_fbp | Meta Ad Network | 2 Months 29 Days |
_gcl_au | Google Ads | 2 Months 29 Days |
_li_dcdm_c | LiveIntent | Session |
_pin_unauth | 1 Year | |
_pinterest_ct_ua | 1 Year | |
_scid | 1 Year 1 Month | |
_sctr | 1 Year 1 Month | |
_tt_enable_cookie | Tatari | 1 Year 25 Days |
_ttp | Tiktok Ads | 1 Year 25 Days |
_ttp | Tatari | 1 Year 25 Days |
_uetsid | 1 Day | |
_uetvid | 1 Year 25 Days | |
ab | 1 Year | |
ANONCHK | 10 Mins | |
bito | Shopify | 1 Year 30 Days |
bitoIsSecure | Shopify | 1 Year 30 Days |
fr | Meta Ad Network | 2 Months 29 Days |
GlobalE_CT_Data | Shopify | 1 Year 30 Days |
GlobalE_Data | Shopify | 3 Days |
GlobalE_SupportThirdPartCookies | Global-E | Session |
lidid | Google Analytics, Shopify | 1 Year 1 Month 4 Days |
mc | 1 Year 1 Month | |
MR | 7 Days | |
MUID | 1 Year 25 Days | |
MUID | 1 Year 25 Days | |
pixel | Yotpo | 1 Year |
sc_at | 1 Year 25 Days | |
tatari-cookie-test | Tatari | 1 Year 1 Month 4 Days |
tatari-session-cookie | Tatari | 1 Year 1 Month 4 Days |
test_cookie | Google Ads | 15 Mins |
X-AB | Global-E | 1 Day |
We process personal data on the following lawful bases:
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Conducting Surveys, Data Storage, Fulfilling Customer Orders, Internal Business Operations, Organizing & Managing Data, Providing Customer Support, Sending Promotional Communications, Creating Customer Profiles, Delivering Targeted Ads, Operating our Website or Mobile Apps, Processing Payments, and Tracking Purchases & Customer Data.
We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC) on the basis of the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. You may read more about international data transfer mechanisms at the following links:
Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.
Right to object. You have the right to object to our use of data about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.
Public Rec